By Amy McDonald, FONA President
Read this full article from FONA International here
A caring culture leads directly to the growth of a business.
Yes, “caring.” It might seem counter-intuitive at a time when many companies appear to prioritize profits over people. But truly, both are equally essential — people and business growth. There might be this idea that you can’t have a caring culture and a high performing culture at the same time. I say, defy that assumption!
Each relies on the other; there are no profits without the work of the people, and salaries rely on profitability. And where does it all start? With the company culture.
I believe that caring means the highest of expectations. Caring means high growth. How? I wanted to share just a few (of the many) key parts to this, from a FONA perspective…
A caring environment doesn’t mean a free pass. “Caring” doesn’t mean avoiding difficult conversations. Just the opposite, in fact.
To grow, all sides have to listen. Feedback is precious. It’s why FONA works with a third party to evaluate our employee engagement. It’s why customer audits are to be cherished. Feedback strengthens and informs. Providing feedback is an act of caring. What a business doesn’t know can hurt it. If FONA ever started to veer from the core values, we rely upon employees and customers to raise the alarm.
Similarly, communication and feedback is key if an employee isn’t meeting expectations. Difficult feedback is never fun to give or receive. All sides have to listen. Without perspective from others, we’re living in a vacuum. Not taking or responding to feedback corrodes trust, and trust is essential.
Chicagoland Food & Beverage Network
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