Corporate Social Responsibility (CSR) is a conversation for both large and small food and beverage businesses. For some companies, CSR is inherent in their mission and for others, it’s a newer endeavor in response to consumers.
Our Chicagoland Food & Beverage Network’s event on May 16 brought together an expert panel to help us better understand the value of CSR. In the end, all attendees agreed that having a social responsibility strategy can differentiate your brand and capture more market share.
Highlights from the panel discussion:
Start with a clear mission
Grant Prentice is Senior Vice President of Strategic Insights at FoodMinds. Prentice believes Corporate Social Responsibility is about telling your company’s story… clearly relaying your mission and/or purpose. Prentice refers to Harvard Business Review, showing that 58% of companies with a strong, communicated purpose experienced +10% growth.
Prentice gave several examples of well-communicated, purpose-driven companies. He spoke of Chobani, “Bringing better food to more people.” Applegate Farms, “inspiring people to think about their food, where it comes from, how it's raised, and how it's made.” He also spoke of Hippeas, “for those who demand great taste and high-quality ingredients.” FoodMinds identifies 14 different factors that influence how people choose their food. Right now an estimated 30-40% of the U.S. population considers sustainability in their food making decisions, according to FoodMinds, and “is a good reason companies can consider a social responsibility strategy.”
From a corporate perspective
Darrell Portz, serves as Vice President of Global Food Safety and Quality Systems at Griffith Foods. Griffith seeks “to blend care and creativity to nourish the world.” Because this mission affects the entire supply chain of their business, they focus on their company’s three Ps: People (employees and community) Planet (being good stewards), and Performance (strategy & execution for growth).
In 2014, Griffith Foods established an annual Produce for Hunger event. This event feeds needy communities in which they operate. Since 2014, Griffith has delivered 11.2 million meals to people around the world, after all the company has locations in four continents. When devastating flooding hit Chennai, India, they became part of the relief operations by providing water and food. In China, they focus on education by supplying books and volunteers to schools. They’ve also completed and/or started 14 clean water systems around the world. One of their significant corporate achievements is getting nine of their manufacturing plants to producing zero landfill waste.
An unconventional journey to social responsibility
Nancy Himmelfarb, Principal at NJH Sustainability Consulting, is involved in the corporate social responsibility conversation -- though unconventionally. While an attorney at William-Sonoma Company she became interested in the topic. Himmelfarb built internal support below C-level management. The group created the company CSR tagline ‘greening our home’ and used LEED building standards as their next step guide. The team’s first initiatives were simple: create a compost in the company cafeteria. They moved onto more expansive initiatives, like improving packaging material and reducing their carbon footprint.
Himmelfarb notes the many CSR certifications a company can pursue… from more well-known ones like USDA Organic, Fair Trade, and Non GMO -- to other less familiar ones like Rainforest Alliance, Clean Label Project, and 100% Ocean Safe. “Each company,” she notes, “needs to evaluate which ones are most aligned with their business.”
Today, Himmelfarb collaborates with clients, stressing the importance of the Three Vs:
Value, understanding your stakeholders (inside and outside of the company);
Viewpoint, developing a clear and engaging CSR viewpoints that stakeholders understand, find relevant and agree to its importance to your business;
Vehicles, making sure strategies and messages fit your company, are credible and impactful, and recruit successful external partners.
Himmelfarb’s final advice is to celebrate champions and successes, to be transparent (even if you miss goals), and stress the importance of the journey. Corporate Social Responsibility is a long-term commitment.
Hear more from industry leaders at the Network’s next Innovation Breakfast on June 14. Visit our events page HERE for a full list of offerings.
We’ve all heard that with great power comes great responsibility. And for this reason, brands in the past have been cautious about dabbling in social and political issues, worried that it might hurt their brand. They haven’t all considered it as part of their corporate social responsibility, or CSR.
Today, however, we are seeing more and more organizations saying, ‘enough is enough’ and using their influence to make a stand on movements they’re passionate about. Let’s take a look at how these companies have aligned with relevant causes, proving that social advocacy can be cool. (You just have to be authentic, prepared, and committed, because you’re likely to face criticism and backlash. More on that, in a previous blog here.)
Ready to jump in? Here are some examples of companies taking their corporate responsibility initiatives to heart.
Chobani, the #1-selling Greek-style yogurt brand in America, not only announced in 2016 that it would be giving its employees 10% of the company’s shares but also has made a point to hire refugees for their U.S. plants.
Chobani founder Hamdi Ulukaya is an immigrant himself. He tells CBS’s 60 Minutes, “The minute they get a job, that’s the minute they stop being a refugee.” Ulukaya describes his employees who have 19 different nationalities as the most loyal, hard-working people. To help them adjust to their new jobs, he’s even brought in 16 different translators.
In order to remain competitive and meet the demands of consumers, many food retailers are joining forces with 3PLs to make their supply chain as efficient as possible.
In recent years, we’ve seen the retail landscape make a major shift. To survive in a marketplace where e-commerce has taken a front seat, retailers are adapting to shorter delivery windows and consumer expectations. The food and grocery landscape isn’t exempt from this wave of change, however, and many food retailers are focusing on boosting online sales in order to increase revenue, maintain brand relevance and compete with Amazon Fresh.
FOR THE ORIGINAL ARTICLE CLICK HERE
05.14.2018 By Rebekah Schouten
CHICAGO — Five start-ups have been selected for the inaugural incubator program class for CFBN member Kraft Heinz Co.’s Springboard platform, which is dedicated to scaling and accelerating food and beverage brands.
Read the entire Food Business News article.
CFBN member Kraft Heinz bets on 5 disruptive brands through its inaugural Springboard Incubator Program class: from antioxidant lemonades to avocado-based sauces, egg-white chips, fermented kraut, and South-African biltong & droëwors.
Read the Business Wire announcement here.
Read about our member, Dan Klein, Founder of Tiesta Teas, here.
Crain's talked to two entrepreneurs and one venture capitalist about the challenges they face and what needs to happen for more women-owned businesses to reach the next level of growth.
Read the article here.
SEA’s weekly round-up of good news in our community, our industry and our world.
Check out number 5 here.
Nothing better illustrates the vibrancy of entrepreneurship than Inc.'s Rising Stars, the inspiring under 30 founders who are blazing paths in fields ranging from diamond-making to tech to beekeeping. Presenting the 30 Under 30 stars of the future--and for today.
This year, they are the only Chicago entrepreneurs on the list and are 1 of 4 Food & Beverage companies that made the list!
MADISON, WI – April 17, 2018 – Kinsa Group announced today they have been recognized by Forbes, Inc. as one of 2018’s America’s Best Professional Recruiting Firms.
Working with market research company Statista, Forbes, Inc. set out to identify the most well respected recruiters in the United States. Forbes, Inc. compiled a top 250 ranking of the best recruiting firms based on recommendations from thousands of recruiters, professionals, and hiring managers. Of the 250 recruiting firms named, Kinsa Group is the only firm that exclusively focuses on food and beverage industry hires.
On average, Kinsa Group places 75 food and beverage industry professionals and executives annually in C-Suite, Sales/Marketing, Food Production/Operations, Food Safety/Quality, R&D/Product Development, Supply Chain/Procurement, Engineering, Finance and HR roles. Kinsa Group clients are located all across the US, with significant concentrations in Illinois, Wisconsin, California, New York, New Jersey, Texas and Florida.
“I am excited that Kinsa Group’s relatively small recruiting team was nominated by numerous clients and talented professionals in the food industry niche for our quality of communication and process as well as selection of talent and jobs. It is a great recognition for our hard work and dedication to making Kinsa Group a leader in food and beverage executive search and recruiting,” said Kinsa Group Vice President, Laurie Hyllberg. “We are proud of this accomplishment and our ability to serve the food and beverage marketplace for 33 years as consultants to identify, recruit and match top talent for a variety of critical food industry positions.”
About Kinsa Group
Kinsa Group is an executive search firm based in Milwaukee, WI that specializes in the placement of management, director, vice president and C-suite level positions within the food and beverage industry. Kinsa Group’s parent company, ABR Employment Services, helps connect people to jobs and provides workforce solutions to companies in Wisconsin. ABR is an eight-time recipient of Inavero’s Best of Staffing® Awards.
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