Member News & Headlines Blog

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When it comes to the chicken sandwich war between Popeyes and Chick-fil-A, investors should buy the hand that feeds them both: Tyson Foods.

That’s CNBC’s Jim Cramer’s take on the viral clash on Twitter in recent weeks where users pit the two fast food chains against one another. Both restaurants turned to the social media platform to promote their respective sandwiches, which resulted in millions of free advertisement for both companies.

“When you see all these people lined up outside Popeye’s waiting for a bite of their terrific new chicken sandwich, you should buy the biggest arms dealer in chicken world ... Tyson Foods,” the “Mad Money” host said. “Whether Chick-fil-A or Popeyes wins the chicken wars, Tyson will always come out ahead.”

Read this full article from CNBC here

GlobalTranz Enterprises, Inc., a leading technology and third-party logistics solutions company providing award-winning Transportation Management System (TMS) products to shippers, logistics service providers and carriers today announced that the company has been named one of “10 Best Logistics Tech Solutions Providers” by Insights Success.

GlobalTranz was selected due to the company’s unique combination of technology leadership, innovative solutions, analytical capability, and customer service. Additionally, their Managed Transportation Services (MTS), which enable customers to utilize GlobalTranz’s experts as an extension of their supply chain team, inspired judges to rank the company among the best of the best.

Read the full article here

Demand for low-cal, low-carb and low sugar drinks has been a catalyst for the growth of the sparkling water segment. Riding the coattails of that explosion comes spiked sparkling water (aka hard seltzer) because the perception is that sparkling clears are better for you. This segment is less than a decade old, with the first brand (initially bearing the moniker SpikedSeltzer, but since rebranded to Bon & Viv) launching in 2012, before being acquired by AB InBev in 2016. Since then, while there are a few market leaders – White Claw (sales were just under $200m in 2018), Truly ($131m in 2018) and brands backed by Fortune 500...

Read the full article here

Individuals are challenged daily to balance work, home and recreation, which is why it’s normal to feel distracted, unmotivated or too tired to concentrate at times. Many consumers wish to improve focus and mental clarity to better manage everyday tasks but staying sharp and maintaining brain function throughout our lifetimes is also a significant concern because of increased awareness about diseases like dementia and Alzheimer’s.

According to the Natural Marketing Institute (NMI), the importance of cognitive health has grown more than 20% among American consumers since 2005 and is a top concern for adults.

Read the full article from our member Imbibe here

According to Thrillist, Original House Wine has teamed up with Cheez-it to create a limited edition, combo box. This unique box is divided in half with wine served on one side, and Cheez-its on the other half. This snack combo is marketed as an affordable, $25 snack, with the perfect wine and cheese combo.

Read the full article here

C.A. Fortune (CAF), a consumer products sales and marketing agency headquartered in Chicago, is proud to announce it's recent rebrand. The modern aesthetic features a new logo, website and updated focus to be “The Consumer Brands Agency.” C.A. Fortune’s commitment to be an approachable, innovative partner that can offer clients boutique service, national scope and seamless integration, is now reflected in the brand’s external look and feel.

“While designing C.A. Fortune’s new brand identity we wanted to concisely capture our agency’s ability to offer comprehensive solutions on a national scale along with having an innovative privately held culture,” said Steve Gaither, Senior Vice President of C.A. Branding.

“The new design depicts both sophistication and approachability, while the tagline, ‘The Consumer Brands Agency,’ quickly tells clients who we are and what we can do for them.”

Access the press release here