The Hatchery Presents: Sugar & Your Business: Sweetener Sourcing for Changing Perceptions

Drawing on deep consumer and manufacturer research, this talk addresses the FDA change to the Nutrition Facts Table adding "Added Sugars". By January 2020, all food and beverage products in the US will have to reflect the grams of 'added sugar' on their Nutrition Facts Tables. Hatchery partner Ingredion's proprietary consumer study shows that 'Added Sugar' impacts consumer sentiment and their product purchase decision, but how much sugar is acceptable and how much is 'too much'? Also, what are some solutions to reduce grams of sugar without losing the winning taste of your products? Join us to learn more.

About the presenters:

Afrouz Naeini

A driving force behind Ingredion’s North American Sweetness Innovation and Strategy, Afrouz has a keen focus on carefully aligning Ingredion’s sweetener solutions with the latest consumer and market trends. Afrouz has nearly 15 years of experience in commercialization of specialty ingredients to the food and beverage industry globally. Afrouz holds a MSC in Food Science from the University of Guelph in Canada and an MBA from London Business School in the United Kingdom.

Ingredion is a global ingredient solutions company making sweeteners, starches and unique ingredients from plant sources such as corn, tapioca, rice, and potato. We provide innovative solutions for almost 60 industry sectors across more than 40 countries. Our passion is delivering innovative, cost-effective ingredient solutions to keep you ahead of trends.

For more information & registration click HERE