Business Development is the life blood of business. Within the Supply Chain you are the "Customer" that "Carriers and Logistics Providers" seek to serve. Without you, there is no business.
Join the TCC for a compendium of content driven speakers and panelists who analyze Business Development and lay down a “best in class” process designed to build the Top Line Revenue within the enterprise. Business has never been so simple and yet, it has never been so complex. Business is a people to people activity. Technology brings tools to the process. Business Development involves the art of connecting and then activating the customer with the supplier…the buyer with the seller. When that happens, the tools that support the activity (behind the enterprise) generate a multiplier that can engage many, many more customers, one customer at a time. So, it’s not about you…it’s about the customer and the customer’s customer and serving inside the business community that you are connected to through your business.
3 Questions Need to be Answered…
Panel #1 (10:00 - 11:00 AM) – The What - What do customers (shippers) want? Well, everything of course. It’s about quality, price and service isn’t it. The focus is “perfection.” It’s everything manufactures and retailers deliver to their customers…right? Really?
Panel #2 (1:00 - 2:00 PM) – The How - Marketplace leaders “make it happen” by focusing on their people, their process and their profit. It starts with the team (their field force). They are the front-line differentiators that make you different from your competition. But you can’t be successful without “the process” and that process must be perceived as the “best in class” in the eyes of the customer or prospect, especially as it relates to carrier equipment, driver availability, company sustainability, competitive technologies and real-time visibility. And all that is just for “openers.” It’s what you need to have just to get in the game.
Panel #3 (3:00 - 4:00 PM) – The Why - Customers don’t buy your what or how, Customers buy your why – so says Simon Sinek. And therein lies the opportunity. When people ask you what you do…you tell them what and then how rather than reversing the order so that when you lead with your why they will be compelled to want to know what is behind the why of what you do.
Registration Options:Register Online
Email TCC Staff at firstname.lastname@example.orgCall TCC Staff at 630-529-1333
This event is presented by the Traffic Club of Chicago,
Chicagoland Food & Beverage Network
1 W Monroe Street
Chicago, IL 60603
Tel (312) 525-9653