Upcoming CFBN Events:

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• (WEBINAR) MONDAY @11 (Monthly Series)

  • Start
    31 Aug 2020
  •  
    (CDT)
  • End
    7 Dec 2020
  •  
    (CST)
  • Schedule
    4 sessions
  • Location
    (VIRTUAL WEBINAR)

  CFBN, in partnership with Bader Rutter's Intel Distillery, presents our hit series with its' new monthly format!

  
  

  The Intel Distillery keeps you informed on the influential and ever-changing conversations across the food production system. Thank you for joining us over the past few months, as CFBN has tapped this great resource for our Monday @11 series!  We are excited to continue this great FREE web series to keep the Network informed!

  Upcoming Episodes:

  • Monday, November 2nd
  • Monday, December 7th

  Joining us for this conversation from the Bader Rutter/Intel Distillery team:

  • Nick Praznowski, Team Leader - Editorial/Content – with a long background in food marketing, Nick helped start The Intel Distillery in 2011 and serves as the functional lead for strategy and content.
  • Dennis Ryan, Executive Creative Director –  celebrating a successful career advertising and marketing CPG food products, Dennis serves as creative director, copy editor and chief promoter to translate The Intel Distillery’s analysis into actionable insights for subscribers and clients.
  • Betsy Rado, Team Leader – with an extensive experience in food and ag marketing, Betsy has served as an adviser and content creator to bring clients business driving insights from The Intel Distillery since 2012.
  • Kyle Church, Content Specialist has been an integral part of The Intel Distillery team since 2014 and heads up the quantitative analysis and technical functions.  Kyle researches and writes a good share of The Intel Distillery content.

  The team behind Bader Rutter’s The Intel Distillery has partnered with CFBN to host this monthly chat series breaking down the headlines from the previous week impacting the food and beverage industry. Using The Intel Distillery’s Friday by Noon newsletter as a guide.

  Since 2012, The Intel Distillery has tracked the top stories from the most influential voices in the business. From farm fields to consumer plates, the Chicago-based team has diligently categorized and catalogued everything important in food, beverage and agriculture to outline a clear picture of what's happening and who's driving the conversations on our industry.

  (Subscribe here for Friday by Noon weekly.)

  Monday @11 is a monthly FREE, webinar offering produced in partnership with CFBN member company, Bader Rutter!

  

  
  

  Missed an episode? 

  Visit our Virtual Library to catch up with all previous episodes!

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• (Virtual Event): The Innovation Series Finale: Bringing a Brand Promise to Life

  • When
    8 Dec 2020
  •  
    10:00 AM - 12:00 PM (CST)
  • Location
    (VIRTUAL EVENT)

  Register

  Join us for this one of a kind virtual event! Closing out our Innovation Series, CFBN presents Bringing a Brand Promise to Life!

  How do you build brand promises, connect with consumers, and develop brand loyalty for old and new products? Learn all of the answers, by joining us on December 8th,  2020.

  
  

  EVENT AGENDA:

  • 10:00 AM - 10:45 AM:  Main Stage - Welcome & Opening Panel
  • 10:45 AM - 11:15 AM:  Main Stage - Tasting Panel
  • 11:15 AM - 11:45 AM:  Breakout Sessions (30 mins each - run concurrently)
  • 10:00 AM - 12:00 PM:  Networking/Expo Area Open

  
  

  PRESENTATIONS & FEATURED SPEAKERS:

  • OPENING PANEL DISCUSSION:  Bringing the Brand Promise to Life

  How do you build brand promises, connect with consumers, and develop brand loyalty for old and new products? This is a classic question faced by brands both large and small.  The importance of building strong connections and interactions with consumers is even more pertinent in the changing world our companies now find ourselves in!  With new brands on the market, new products, new ingredients, and the changing norms of retail, foodservice, and direct to consumer interactions - Innovation is more important than ever!  Join us for a conversation with brand leaders from ADM, Kelloggs, Simple Mills, and KeHE as they explore brand promise and innovation!

  Featuring...

  Ana Ferrell, VP & Head of Global Marketing for Specialty Ingredients, ADM

  Ana Ferrell is vice president and head of global marketing for specialty ingredients at ADM. Prior to joining ADM in 2018, Ferrell led marketing and innovation for well-known, global companies – in athletic apparel, beauty, food and financial. Her expertise has resulted in product design, storytelling and marketing innovation, from idea inception to market realization.

  Michelle Lorge, VP of Marketing, Simple Mills

  Michelle Lorge is the Vice President of Marketing of Simple Mills, a Chicago-based company at the forefront of a clean food movement that is shaping the next generation of natural foods. Winner of the 2017 Chicago Innovation Awards, Simple Mills was founded in 2013 to provide a cleaner alternative to the natural baking mixes then on the market. Today, despite a crowded market space with long-established competitors, Simple Mills ranks as the #1 largest natural baking mix brand, the #1 largest natural cracker brand, and the #3 largest natural cookie brand by dollar volume.

  At Simple Mills, Michelle has been responsible for leading the company’s marketing organization and spearheading the company’s product introductions since 2015.  Prior to joining Simple Mills, she spent 12 years with Kraft Foods in Brand Management & Innovation spanning products such as A.1. Steak Sauce, Grey Poupon, Cool Whip, Philadelphia, Kraft MilkBite and Cracker Barrel cheese.  She holds an MBA from Northwestern University’s Kellogg School of Management, a BA from Michigan State University and a Health Coaching certification from the Institute for Integrative Nutrition.

  Rachelle Radcliffe, Director of Brand Development, KeHE

  Rachelle Radcliffe leads Brand Development and oversees the KeHE elevate the program, a high-touch initiative designed to provide brands with a platform for retailer growth. With 10 years of experience in the food and beverage industry, Rachelle has held positions in analytics, pricing, company integration, and acquisition, along with category management, giving here a holistic approach to the natural products industry and helping brands succeed.

  Sue Seams, Senior Director - Experience Planning, Kellogg Company

  Sue Seams currently serves as the Senior Director of Experience Planning at Kellogg Company leading a 20-person team responsible for $350MM in brand building for over 16+ portfolio brands to create integrated consumer experiences across media, multicultural, content, social, influencer, shopper, promotions, eCommerce, Philanthropy and owned channels.  She is an active member of ANA AIMM for 3 years and recently deployed and lead the Kellogg’s Diversity and Inclusion Marketing Steering Committee, leading our D&I goals for talent, go-to-market strategies and partner and industry leadership.

  A majority of her 20+ years of experience have been on the agency side leading strategic marketing, total market media planning and buying and implementing innovative, multimillion-dollar holistic commercial plans across multiple categories inclusive of P&G, ABI, MillerCoors, Burger King, and Boeing. She also started the pro bono practice at Starcom, which provided strategic direction and media execution for 6 non-profits, led by 40 agency volunteers and generating $20MM in donated media.

  Alan Reed (Moderator), Executive Director, CFBN & Bigger Table

  Alan Reed is the Executive Director of the Chicagoland Food & Beverage Network, a startup, nonprofit organization that brings industry players together, provides a forum for collaboration and support, and better connects the 4,500 companies in the industry across Chicagoland to drive innovation and growth in the region.  The group leverages the power of the food & beverage industry in Chicagoland to grow the industry, and the local economy.

  
  

  • TASTING PANEL DISCUSSION:  

  Join us to "taste along" with your sample box of innovative products and ideas!

  Featuring... 

  Hannah Ackermann, RD, Corporate Communications Manager, Comet Bio 

  As a Registered Dietitian, Hannah uses her expertise in food and nutrition to help Comet Bio educate consumers and tell its ingredient story. Prior to joining Comet Bio, Hannah worked in nutrition communications at leading global market research and public relations firms. Hannah holds Bachelor’s degrees in Nutritional Science and Journalism from Indiana University, Bloomington, and a Masters of Business Administration in Marketing from Dominican University, Chicago.

  John Powers, Marketing Director, ADM

  John Powers is responsible providing marketing support for the human nutrition business and leading category marketing for the snacking, cereal and confectionery categories. Prior to joining ADM, John spent 20 years in marketing roles with companies in food, beverage and household goods sectors.

  William McCormack PhD , Sr Business Development Manager, Synergy Flavors

  Dr. William McCormack graduated from the University of Limerick, Ireland in 2006 with a BSc in Sports and Exercise. He completed his Ph.D. examining the effect of nutrient and exercise interventions on sarcopenia, the age related loss of muscle and strength at the same institution. Dr. McCormack joined Carbery Group in 2011 as an R&D Innovation Scientist focusing on developing added value whey protein ingredients for the Sports Nutrition market. In 2016 Dr. McCormack joined Synergy Flavors Inc. (Wauconda, IL) a division of Carbery Group as Business Development Manager for their Nutrition category. Dr. McCormack’s combination of technical and commercial experience ensures that he is well placed to develop and deliver effective taste solutions to the rapidly evolving performance nutrition and health and wellness markets. In his spare time William is an average runner and a below average cross-fitter.

  Jennifer Onoja, Category Manager for Salty Snacks, KeHE

  Jennifer Onoja manages product assortment for KeHE’s highest-volume categories within Salty Snacks. With her previous experience at Sears and KeHE’s Supply Chain department, Jennifer utilizes her knowledge to enable supplier success within her category. As a member of KeHE’s Diversity & Inclusion Council, she works to help drive a purposeful culture at KeHE and gives a voice to diversity within the food and beverage industry. 

  
  

  • BREAK-OUT SESSION OFFERINGS & SPEAKERS:  

  Join one of our deep dive break-out sessions to learn more from our sponsors and speakers!

  • BREAK-OUT SESSION #1:  ADM's The Future of Food - How 2020 Changed Consumer Behaviors, Trends & Innovation

  Description:   2020 challenged us to find new ways to communicate, collaborate and innovate. It also changed the speed of innovation and shifted consumer priorities and behaviors in a big way. In this breakout session, we’ll focus on the behaviors, trends and challenges that will shape food and beverage innovation for 2021.

  Speaker:  Stephanie Smith Schellhorn, Senior Manager - Brand & Marketing Communications, ADM

  
  

  • BREAK-OUT SESSION #2:  Synergy Flavor's How “Flavors of the Future” can meet consumer desires on shelf

  Description:   Which trends are set to shape the winning flavors of tomorrow? What will make my products stand out? Innovation has exploded on the shelf and, with the shifts from specialty stores to retail, no F&B sector has been more affected than sports nutrition.  Consumers have become more selective in their taste preferences and are eager for more flavor variety. As part of Synergy’s ongoing flavor exploration, Flavors of the Future Volume 2 was created to help brands seize the opportunity to be pioneers in flavor development in this space, exploring profiles from an exciting and trending region: The Mediterranean.

  Speakers:  William McCormack PhD , Sr Business Development Manager, Synergy Flavors;  Alexandre Massumoto, Marketing Associate, Synergy Flavors

  
  

  • BREAK-OUT SESSION #3:  KeHE's Stand Out in the New Market

  Description:  KeHE’s trend innovation gurus are giving an exclusive look at their 2021 trend predictions. The breakout session will go through the seven trends you can expect to see play a pivotal role in retail stores across the U.S. within the next year. KeHE’s panel of experts will also share tangible insights around how brands can stand out in this competitive market.

  Speakers:  Marc Nehring (Host), Senior Growth Solutions Manager at KeHE;   Heather Drenzyk, Senior Growth Solutions Manager at KeHE;   Tabitha Sewell, Senior Category Manager at KeHE;  Tim Dornfeld, Category Manager at KeHE;  Alvaro Reyes, Category Manager at KeHE

  
  

  • BREAK-OUT SESSION #4:  Comet Bio's Prebiotics - The Next Big Trend in Digestive Health

  Description:  Prebiotics are growing in popularity and for good reason – they are the food that fuels the growth of beneficial bacteria in the human gut, which is key to immunity and overall health.   Before prebiotics can become as ubiquitous as probiotics though, food manufactures need to consider important formulation and digestion challenges concerning the functional ingredient.  In this session, Comet Bio’s VP of Business Development Loula Merkel will provide education on what prebiotic fiber is and its health benefits, present comparative data on several commercially available prebiotic fibers and the market opportunity.

  Speaker:  Loula Merkel, VP of Business Development, Comet Bio

  
  

  REGISTRATION OPTIONS & INFORMATION:

  This is an interactive virtual event featuring multiple content sections and a "taste along" sample box for those interested!  All pre-registrants have the following registration options:

  • Content Only:  FREE to CFBN members or $10 for non-members, access to the event day-of and the recording post event only.
  • Content + Sample Box:  $15 to CFBN members, $30 non-members - we will mail you your "taste along" sample box.  Please note:  Registrations must be received prior to 11/5/20 to guarantee receipt of box prior to event.

  
  

  We appreciate the support of our event sponsors in offering this event,

                         

  
  

  
  

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