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16 Jul 2021 --- Barry Callebaut is teaming up with vanilla supplier Prova to launch a new charter in Madagascar that will boost its vanilla sourcing credentials. The tie-up will bring 100 percent sustainability to Barry Callebaut’s North American “Better For You” chocolate portfolio.
In addition, the Swiss chocolate giant is moving toward 100 percent sustainably sourced cacao within this product range. These developments along both supply chains are hailed as important steps toward the company’s 2025 Forever Chocolate sustainability goals.
Barry Callebaut’s Better For You portfolio includes – but is not limited to – sugar solutions (sugar-free, reduced sugar and no sugar added), high-protein, dairy-free and organic solutions.
The portfolio has seen high growth and innovation in recent years, the supplier highlights. “Being fully cocoa and vanilla sustainable adds to the value proposition of our products, which our customers can leverage in their product development and storytelling.”
Barry Callebaut and Prova will fund and support local communities through social, health and education programs.
“The cocoa and vanilla synergy is an ancient love-story that dates back to the Aztecs, thousands of years ago,” says Alessandra Ognibene-Lerouvillois, chief sustainability officer at Prova. “Witnessing this marriage in the field, helping farmers to improve their livelihoods is a big achievement.”
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