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Sustainability has evolved from an expected part of good corporate citizenship to a driver of business strategy, like we see with our member Simple Mills, and a key decision-making consideration for consumers. Now, more than ever, consumers want to be assured that the food they are buying is more sustainable from sourcing, supply chain, human health to environmental impacts (See the work that our member Dairy Farmers of America is doing).
The good news, according to our partners at IFT, is the financial benefits of operating sustainably can be considerable. Benefits range from increased revenue and market value to an improved bottom line; plus a positive impact on the community and world around you.
At CFBN we are extremely proud of the work and effort that many of our members have put into creating sustainable products and services. Our network is filled with innovators focusing on upcycling (see GoodSport and CometBio for example), creating sustainable brands, and ensuring their supply chain is green and truly leading the sustainable charge (our member KeHe comes to mind here).
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