From Buy Now Pay Later (BNPL) to curbside pickup, the e-commerce trends that many of us have come to love are a convenience that experts say are here to stay. The pandemic caused an overnight disruption to the typical retail space and evolved the way we shop. The online shopping space is no longer held solely by the giants of e-commerce, but now start-ups to mid-size food and beverage companies are finding their share of retail “space”.  

According to Adobe Insights, groceries now comprise of 8.9% of the total e-commerce market, spending $74.7 billion in the digital grocery market and projected to spend $85 billion this year. For some customers e-commerce saves time and is more efficient while others may prefer to shop from bed or home. Regardless of the reason, our industry must take note and act fast as the F&B market space for e-commerce is projected to be the fasted growing online sales category over the next several years.

From the vantage point of marketing, retail, and distribution to supply chain technology - our industry’s landscape is rapidly changing. It’s an exciting time to be in food and beverage, especially as consumers embrace their new digital shopping habits. Be prepared for what’s to come and ensure your company sees an increases in online sales. Join CFBN and Fifty Gazelles for our upcoming Innovation Series Event E-Commerce Has Come of Age to take a closer look at e-commerce and what it means for our industry’s future.

We'd like to give a shoutout to a few of our Chicago-based favorites who have been showing up and rocking the e-commerce space. Think we should add a company to the list? Let us know!