A new era of conscious consumption is creating a shift toward more sustainable ingredients and eye-catching color palettes influenced by the natural world, according to GNT. GNT, which supplies plant-based EXBERRY® colors, has identified “Regeneration Rising” as a key trend in the food and drink sector. The company’s analysis explores the growing global appreciation for the natural world and desire to protect the planet. This mindset is now intensifying the focus on the origins of raw materials and sustainable production.