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“I’ll tell you what I want, what I really really want.” 90s pop music becomes gospel within the food and beverage innovation sector.
Meet Johnsonville’s VP of Innovation and Consumer Insights, Andria Long. In her tenure, Long has built two Chicagoland-based innovation centers and led innovation at a nimble family-owned company. She also has the savvy ability to turn cheesy 90s lyrics into catchy ways of improving consumer products.
Long kicked off our 2018 Innovation Breakfast Series on January 11 at Bluedog Design. And after her chat, we may call her the Casey Kasem of the Chicagoland Food & Beverage Network for years to come.
Long says innovation comes from providing consumers what they want. Yes… What they really, really want. And doing so in a way that no one has done before.
Long easily identifies three focus areas that are key drivers of innovation success:
Think about mobilizing around innovation as a team sport. Everyone needs to approach the game the same way. (Like the Spice Girls...not as a solo artist)
Andria was asked by an audience member why she likes doing business in Chicagoland? She boasted:
Join us at our next events -- including our Wednesday, January 24 event, Industry Leadership Series: The Changing Landscape Of Successful Consumer Innovation: The Rise Of The Dark Horse. Register here.
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