We’ve all heard that with great power comes great responsibility. And for this reason, brands in the past have been cautious about dabbling in social and political issues, worried that it might hurt their brand. They haven’t all considered it as part of their corporate social responsibility, or CSR.

Today, however, we are seeing more and more organizations saying, ‘enough is enough’ and using their influence to make a stand on movements they’re passionate about. Let’s take a look at how these companies have aligned with relevant causes, proving that social advocacy can be cool. (You just have to be authentic, prepared, and committed, because you’re likely to face criticism and backlash. More on that, in a previous blog here.)

Ready to jump in? Here are some examples of companies taking their corporate responsibility initiatives to heart.

CHOBANI’S CSR EFFORTS EMBRACE REFUGEES