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Fewer people are drinking American light beers than they used to, but there’s some reason for hope at the MillerCoors headquarters on South Wacker Drive in Chicago.
Though the three powerhouse light beers — top-selling Bud Light, Coors Light and Miller Lite — have all experienced declining sales in recent years, Miller Lite has gained market share for 14 straight fiscal quarters in the premium light beer segment. And according to Nielsen data for the four-week period ending May 19, Miller Lite’s sales volume was up 2.4 percent, compared with declines of more than 2 percent for both Bud Light and Coors Light.
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