The U.S. cold chain is growing more complex as changing consumer demands, new federal regulations and even factors such as warmer weather patterns spur shippers to adjust their approach to refrigerated truckload and LTL transportation. What do these changes mean for shippers and how are they responding?
Meeting Consumers at Their Doorstep
As any food manufacturer or retailer knows, consumer demands are fickle and subject to change with little to no warning. However, the biggest change that is roiling the retail landscape has been nearly two decades in the making: the shift in consumer preference from shopping in brick and mortar stores to shopping online. Only recently have changing shopping patterns begun to ripple across the supply chain.
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