LaForce Baker is the founder and executive chef at Moon Meals Inc., a company providing plant-based meals including vegan meats, cheeses, and sauces to major retailers and foodservice operators. When Black Enterprise interviewed Baker in 2014, he discussed his vision to expand to other markets, to make healthy, tasty options accessible to other time-starved, urban professionals. Four years later, his vision for Moon Meals has come to life. Thanks to the Fiesta Wrap, the company’s new vegan grab-and-go concept, the bootstrapped entrepreneur who overcame poverty is launching in all 187 Jewel supermarket locations in the Midwest.

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