Thanks to Americans’ increasingly hectic lifestyles, sales of grab-and-go items like salty snacks, including chips, popcorn and pretzels, are increasing, according to the June 2018 “Salty Snacks: U.S. Market Trends and Opportunities” report from Packaged Facts. Convenience is cited as a top purchase driver.

“The state of the snack food market is ever-evolving,” says Amber Glover, business development manager, Asenzya, Oak Creek, WI. “More and more often, the consumer isn’t eating three square meals a day. Instead, they rely on several snacks to help them get through their busy schedules.”

Contributing to growth is the fact that salty snacks are readily available in vending machines, gas stations, and convenience stores—which only increases their appeal among rushed shoppers. Though competition does exist from chocolate confections, cookies, and crackers, Packaged Facts estimates that sales of salty snacks will exceed $29 billion in 2022.

To read the entire article from Snack and Bakery HERE