No one on their team knew much about the Ketogenic diet, let alone had any personal experience using it. So when these food science majors were assigned to develop a keto-friendly product, there was a lot of learning along the way. What they’ve developed is a product, Keto Kups – and a startup called Ketotizit! – that could have big business success thanks in part to a new collaboration with Gies College of Business and the Origin Ventures Academy for Entrepreneurial Leadership.

“I don’t exactly know how the cup came about, but it did. And it just worked,” said Keelin Frank, a senior food science major and Ketotizit! team leader.

Keto Kups are individual cups with creamy buffalo filling and a crispy, low-carb crust. Originally modeled after quiche cups, they started with spinach artichoke, and eventually settled on buffalo chicken flavor. Each Keto Kup is 320 calories, 28 grams of fat, 13 grams of protein and only four grams of carbohydrates. 

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