A cup of coffee has long been an integral step in the American consumer’s daily routine, with java providing the jolt of energy needed to tackle increasingly hectic schedules. But in the past two decades, consumers have moved from viewing coffee as merely a pick-me-up to an indulgent, experience-driven occasion — a shift that has given Big Food new paths to growth.
Gourmet coffee now represents half of all consumption for the first time in history, according to research from the National Coffee Association, with trendy chains such as Peet's Coffee and Stumptown sparking product trends ranging from nitro cold brew to internationally sourced beans.
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