Until recently, mainstream consumer perception of marijuana was largely framed by pop culture references and stigma surrounding drug use. But now that nine U.S. states and the District of Columbia have legalized recreational use of the substance — and 12 more states are considering “going green” this year — this sentiment is evolving.
Rather than view marijuana as just a source of THC — the active ingredient that causes a psychoactive high — a growing number of shoppers are seeking out cannabis-based food products for CBD, a compound that’s been found to ease headaches, anxiety and joint pain.
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