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Summary: Matthew Botos describes his experiences with the rise of food and beverage startups. With the upward trend toward new and innovative beverages, the key is to keep food safety at the forefront of company importance.
Over the last two decades I have had the utmost privilege to work with food manufactures from every sector. From dried goods, meats, poultry, school lunches programs, etcetera. I have seen almost everything. The leading trend I have seen over the last twenty years is the steady rise of beverage companies. Everyone likes a different type of beverage: water, juice, cold coffee, teas, energy drinks, kombucha… the list goes on. The two most important things a small company entering the market needs to remember is to make sure, first, you can comply with the regulators, and second, that the people you are selling your products to also understand their market (buyers and retailers).
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