2018 was a historical year for cannabis. We saw firsts from a government perspective, with Canada becoming the second country, and first G7 nation, to legalize adult use cannabis, and the U.S. Food & Drug Administration approving the first cannabis-derived drug. Plus, we saw significant investments from a business perspective, especially from the alcoholic beverage industry. Constellation Brands (owner of Corona and Modelo beers) invested $4 billion into Canopy Growth, a leading Canadian cannabis producer. Miller Coors partnered with The Hydropothecary to develop non-alcoholic, cannabis-infused beverages in Canada. In the U.S., Lagunitas Brewing Company became the first general market CPG company to launch a cannabis product with their introduction of Hi-Fi Hops.
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