This month's Innovation Breakfast topic looked at "Retail Technology - The Future Explained." We were joined by Laura Heller - director of external communications at Performics. Laura was incredibly engaging, as she spoke to the audience about the evolution of retail marketing, and how it's done wonders for the buyer experience. She offered the notion that it's evolved into more of a "service" to companies, as it's enhanced the relationship with consumers. 

Laura has been covering retail, consumer trends and technology for more than two decades. She most recently was the Editor of Retail Dive and FierceRetail, and has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for B2B magazines, business outlets and websites including Forbes and The Week.  She has appeared on national TV and radio programs discussing retail trends including CNBC, ABC News Now and National Public Radio. Her blog – “The Point of Purchase” – appears on Forbes.com. Laura continues to study consumer behavior and how shoppers interact with brands through technology, as Director, External Communications, at Performics. 

Laura's been actively attending CES -- the Consumer Electronics Show --  for more than 20 years.  She says, "CES is at the center of innovation in the US right now.  It's the crossroads of software, hardware, people, and business.  All the retailers are trying to figure out how to be more competitive."