At the start of their loose leaf tea business in 2010, Tiesta Tea founders Dan Klein and Patrick Tannous said they knocked on an estimated 500 doors within 20 days to sell their product.

The pair, friends since preschool, aimed for their business to capture their experience drinking loose leaf tea in a Czech tea house during a European vacation while college students. Like many Americans, they were not familiar with tea outside of bottles (even bagged tea significantly lags behind ready-to-drink tea).

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