Today poultry giant Tyson Foods announced Raised & Rooted, its new brand selling alternative proteins. Raised & Rooted’s first products will be plant-based “chicken” nuggets (made with a pea protein blend) and blended burger patties (which combine beef and pea protein). The products have lower calories and saturated fat than traditional chicken nuggets and beef burgers, respectively.
In addition to the new Raised & Rooted brand, Tyson is also introducing new alt-protein products through its existing Aidells brand, which sells meaty sausages, burgers, and meatballs. Aidells Whole Blends’ new sausages and meatballs contain a blend of chicken and protein-heavy plants such as quinoa, black beans, and lentils.
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