The food company unveiled Thursday a new line of smoothie products called Fruitlove, which come in small cups and contain a spoon. The Kraft Heinz press release touted five flavors, each containing at least three fruits or vegetables, and provide a source of calcium, protein and other nutrients.

The new smoothie line can be seen as an attempt to add more health choices to company's offerings, as Kraft Heinz has been hurt by the public's turn toward healthier foods over processed ones. Kraft Heinz has also acquired several healthy food brands this year, such as Primal Kitchen.

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