Last week, the Plant Based Foods Association (PBFA) and The Good Food Institute released data showing that U.S. retail sales of plant-based foods have grown 11 percent in the past year, bringing the total plant-based market value to $4.5 billion. “Given that plant-based food is a growth engine for food industry, growing more than 5x that of total food, retailers are excited to provide as much innovation and variety of delicious-tasting plant-based foods to satisfy their shoppers’ needs,” said Julie Emmett Senior Director, Retail Partnerships at PBFA. That’s good news for 19-year-old Ben Pasternak, a new kid on the food-stuff block who may be poised to take the category to the next level.

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