Exciting, tasty, and fun- consumers want it all, and maybe they just can have it. We’re researching where we see “fun” in flavor, and how it can serve as a path to creating attention-grabbing products and menu items. More than 1,121 product introductions in the last five years featured “fun” positioning. From products and experiences that bring consumers back to the good old days to new innovations and trends that bring a breath of fresh air, let’s find the fun in flavor, and see where it can help meet your product development needs. Access the report here!