"The market for beef-like plant-based burgers is growing increasingly competitive as brands recognize the burgeoning consumer demand for new versions of their favorite foods. Brands are in a race to win over flexitarians who increasingly see plant-based foods as better alternatives to animal products at least some of the time, whether out of humane, environmental or health concerns. And quite often, these consumers only want to make those changes if they can do so without sacrificing the taste and texture they expect from their favorite indulgent foods. Nestlé aims to feed that craving by building on its recent plant-based burger launches with the roll out early next year of vegan cheese and bacon options that will give eateries a way to offer plant-based bacon cheeseburgers that won’t make customers feel like they’re missing out." Read more here.