"Keurig Dr Pepper is the latest big name beverage giant to bet on sparkling water to fill the void created by slowing soda sales.
Its acquisition of Limitless expands its water portfolio, which includes Core Hydration, Bai and Evian, as well as some sparkling water brands. Both Canada Dry and Schweppes make flavored seltzer and sparkling water, but neither have caffeine. Bringing in a caffeinated version could be a savvy move given that studies have shown consumers are drinking more caffeinated beverages nationwide, but the brand will face heavy competition as it scales up." Read more here.
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