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KeHE has launched, elevate™, an emerging brand program created to nurture leading-edge brands and maximize their growth and success potential in the marketplace. The program will support the company’s retail partners by continually foraging for early-stage brands while enabling developing brands to reach their full potential and better serve the needs of customers in the marketplace.
The high-touch program provides brands with a platform for growth, allowing them to flourish and reach more shelves nationwide. KeHE’s Category Management team will act as trusted advisors, educating brands on the evolving landscape and propel sales & points of distribution through elevate™. The network of brands is designed to be small and intimate, not exceeding 200. Candidates can visit KeHE’s RangeMe website to submit their products.
- Kasia Kedzierska, Marketing Coordinator
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