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In case you missed it!
On April 14th, 2020, the CFBN hosted "The F&B-45". This free episode series was hosted by Joel Warady! This conversational series provided a platform for Joel and his guests to share thoughts on pertinent topics and issues impacting Food and Beverage companies across Chicagoland, and beyond, right now.
We got to hear insights from a cross-section of perspectives from industry leaders helping to find solutions and innovations to help us all push forward and find post-COVID solutions to getting our industry back up and running.
Joel really wanted to get insights about proper messaging & product introduction timing during these challenging times!
Michelle Lorge of Simple Mills shared insights about how the tone of marketing should be solutions oriented for your consumers. She stressed that companies should be intentional about their tone of their brand during this time – leaning towards being more helpful, informative, inspiring and even entertaining. She emphasized staying up to date with everything that is transpiring in the world and making sure your marketing efforts are sensitive to those changes.
Jim Low of Rip Van highlighted the importance of going back to the fundamentals of marketing. Marketing is not just about advertising your product, but also making sure you have your product right operationally. For example, ensuring pricing is right – especially as we are seeing huge changes in how consumers are buying products right now. In a world that is changing rapidly, it is important to provide stability to your consumers.
The Chicagoland Food and Beverage Network would love to thank our panelists for sharing their insights:
Thank you to everyone who virtually attended. Stay updated on our upcoming virtual events here.
Members can access the presentations shared in your Member Perks.
The F&B-45 is a new, FREE, bi-weekly webinar series brought to you by CFBN.
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