The 2020 KeHE Holiday Show has been transformed into a digital marketplace, now called Holidays of Hope. Each year, KeHE’s physical trade shows bring together thousands of industry professionals to connect and sample natural & organic, fresh and specialty products. This year’s first-ever virtual Holidays of Hope show will enable retailers and suppliers to continue to negotiate and discuss promotional deals, as they would in a physical trade show. The platform also gives participating retailers the opportunity to discover product attributes, place orders, explore exclusive products, and access curated trend education webinars.

Holidays of Hope was designed to ensure the safety of KeHE’s community while supporting supplier and retailer partners with a digital (fourth quarter) marketplace. To help alleviate the impact of COVID-19, KeHE has waived the participation fees and is encouraging suppliers and retailers to donate to KeHE Cares®. All donations will be used to provide financial support and assistance to communities ravaged by the impact of COVID-19. The show has raised over $100,000 in donations and will continue to accept contributions until June 15. To learn more about KeHE’s invite-only show or how you can make a donation, visit here.