In case you missed it!

On May 7th, 2020, the CFBN in partnership with CA Fortune hosted “Founders Series: Shoppable Content" led by expert Steve Gaither, Chief Marketing Officer of CA Fortune. This was a virtual conversation geared towards guiding our industry in the right direction and sharing insights on how to drive consumer engagement during these challenging times. 

Steve Gaither guided us through how brands can pivot to quickly drive shoppable content through multiple channels. Breaking it down in 3 categories: 

• early stage emerging companies
• emerging companies
• companies with over $10 million in revenue

Steve discussed strategies for each group. He also discussed trade spend, click & pick, and building consumer personalization.

Access the entire virtual event recording here. 

Thank you to everyone who virtually attended. Stay updated on our upcoming virtual events here.

Members can access the presentations shared in your Member Perks. 

This event is being presented as part of the Founders Series, produced in partnership with CA Fortune.