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August 27, 2020 08:00 AM EDT
CHICAGO--(BUSINESS WIRE)--ADM has identified six emerging behavioral changes that will power innovation and growth in the months ahead.
“Consumers’ attitudes, priorities and behaviors are shifting significantly,” said Ana Ferrell, VP of Marketing, ADM. “This evolution is providing a unique opportunity for forward-looking food and beverage companies to bring a suite of trailblazing new products to market.”
Recent ADM OutsideVoice℠ research shows that 77% of consumers intend to make more attempts to stay healthy in the future. Food and beverage manufacturers who successfully balance consumer health concerns with affordability are most likely to win with consumers.
ADM has identified six behavioral shifts that will create opportunities for food and beverage manufacturers to gain market share in an increasingly uncertain business environment.
These behavioral shifts are likely to persist well after the pandemic crisis peaks. ADM has responded by developing tailored solutions aimed at giving brands an edge in an ever-changing marketplace.
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.
1 FMCG GURUS: Twelve Step Guide for Addressing COVID-19 in 2020 and Beyond, April 2020
2 ADM OutsideVoice℠
Source: Corporate release
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