The world is getting smarter - and so is packaging! Consumers want fresh insights on the products they're consuming, and interactive packaging and innovations in digital packaging can help your company or brand meet that demand!
Exciting technologies, such as Augmented Reality (AR) or Near-Field Communication (NFC), today enable even a humble carton box to entertain or inform the consumer and the nature of this new engagement creates a sense of interaction far more immediate and profound than traditional on-pack promotions could ever be.
Packaging can do all of these things right now - but, more than anything, an interactive-packaging experience must relate to the rest of a brand’s values and be produced with the same care as that of any other marketing channel. To get this right and add real value, companies need to understand the specific needs and contexts that consumers have when interacting with packaging already and then build upon all this thinking.
Join us for a deep dive into the innovations and new technologies impacting packaging right now - and explore real-world learnings from users.
We are also excited that the Molson Coors Beverage Company is hosting this event in their PUB...come explore this innovative company's great space and enjoy a beer or two!
Additional information and speaker bios coming soon!
Jeremy Anderson (Moderator), Founder, Fifty Gazelles
Jeremy is a business development professional with a passion for getting new ideas into market. Fifty Gazelles’ practice focuses on building long-term contract manufacturing partnerships and adding capacity and external expertise to commercialization teams.
Light refreshments will be provided, and come sample beers from our host., MillerCoors!
Want to make sure you don't miss a conversation? This year, we are offering a special discount for pre-registration for the full Innovation Series - pre-register and reserve your seat for all TEN (10) Innovation events on the calendar and receive a discount from list price. Pre-registration for the series is available to CFBN members for $250 (a minimum of a $100 savings from the full series pricing)! This includes access to all 5 breakfast events, as well as all 5 specialty off-site events (including Taste of Innovation and the fall Innovation: Cannabis events)! If you would like to be pre-registered for the series, please email us for assistance!
This special Innovation Series event is sponsored by:
Chicagoland Food & Beverage Network
1 W Monroe Street
Chicago, IL 60603
Tel (312) 525-9653