*Please note: This will be a virtual event!
The world is getting smarter - and so is packaging! Consumers want fresh insights on the products they're consuming, and interactive packaging and innovations in digital packaging can help your company or brand meet that demand!
Exciting technologies, such as Augmented Reality (AR) or Near-Field Communication (NFC), today enable even a humble carton box to entertain or inform the consumer and the nature of this new engagement creates a sense of interaction far more immediate and profound than traditional on-pack promotions could ever be.
Packaging can do all of these things right now - but, more than anything, an interactive-packaging experience must relate to the rest of a brand’s values and be produced with the same care as that of any other marketing channel. To get this right and add real value, companies need to understand the specific needs and contexts that consumers have when interacting with packaging already and then build upon all this thinking.
Join us for a deep dive into the innovations and new technologies impacting packaging right now - and explore real-world learnings from users.
Joining us for this conversation:
Mark Hewitt, Connected Experience Director; BlueDog Design
Mark is a connected experience expert, understanding how to connect IoT technologies with brand marketing programs, significantly impacting owned media performance as well as driving greater marketing and supply chain efficiencies. Mark has been involved in over 50 Connected Experience programs over the last 6 years from some of the biggest CPG, Retail, Sports and Entertainment brands in the world – from Coca-Cola, Nestlé, and Unilever to Puma, Ralph Lauren, LVMH to name but a few. Mark started his career at Toyota in marketing, moved to WPP to work in direct and digital with wunderman. He worked in integrated communications at JWT, in brand experience at Imagination and then in brand design and packaging at SGK. Mark brings with him expert knowledge and an ecosystem of partners that specialize in IoT platforms, AR, AI and Big Data Analytics in order to help clients deliver robustly scaled, always-on platforms connected to products, places and people.
Eric Henderson, Packaging Director - PepsiCo Food Global Packaging Innovation; PepsiCo
Eric is known as a highly collaborative, innovative and results driven Packaging Director with 20+ years experience, accountable for Packaging leadership within the $20+ Billion PepsiCo Snacks and Foods Business Unit. Proven results leading a global packaging organization, creating strategic plans focused on achieving organizational growth objectives, establishing a sustainability roadmap for packaging, improving bottom line profitability, adapting technologies and advancing team capabilities. In addition to his PepsiCo responsibilities, has served on the Board of Directors for International Safe Transit Association (ISTA) since 2014. Eric has received 12 patents with additional 6 pending and has received both the PepsiCo President and Chairman’s Awards. Eric’s personal interests include golfing, bbq’ing and traveling with wife Jenny and three boys Jack, Rowan and Levi. Eric grew up in Michigan, graduated from Michigan State University and currently resides in Chicago, IL
Andrew Livermore, SVP - Product & Client Services, Curion
Andrew is a highly experienced leader of consumer, sensory, market and product research, with global responsibility in the FMCG / CPG industry, focusing on product innovation. Over his 20+ years in the industry he has directed sensory, consumer and market research as well as fragrance, claims and concept development and testing for large CPG and suppliers such as Kellogg’s, Avon, Edgewell, Philip Morris and IFF. During his time, he has provided specialized capabilities and advanced technical expertise within sensory, behavioral, and clinical research to develop innovative strategies to understand consumer needs and product choice. At Curion, Andrew leads the Product & Partnership Solutions with a focus on strategies for growth. He also has responsibility for research innovation and has been instrumental in launching several new research platforms.
Jeremy Anderson (Moderator), Founder, Fifty Gazelles
Jeremy is a business development professional with a passion for getting new ideas into market. Fifty Gazelles’ practice focuses on building long-term contract manufacturing partnerships and adding capacity and external expertise to commercialization teams.
This special Innovation Series event is sponsored by:
