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  • Innovation Series: Behind the Golden Arches - Insights from McDonald's Chief Data and Analytics Officer

Innovation Series: Behind the Golden Arches - Insights from McDonald's Chief Data and Analytics Officer

  • 17 Apr 2024
  • 5:00 PM - 8:00 PM
  • CoLaboratory, 1210 W. Lake St. Chicago, IL

Registration


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Join Chicagoland Food & Beverage Network as we bring back our popular Innovation Series for 2024 and go Behind the Golden Arches!

CFBN is thrilled to welcome McDonald’s Chief Data and Analytics Officer, Michelle Gansle.  We will talk with Michelle and dig into the role of insights and data at McDonald’s as well as some of the changes expected in 2024 and how they are driven by consumer trends and data.  We will also have an open Q&A session where audience members can ask the questions that are on their mind!  Don’t miss this enlightening and informative event.

It’s undeniable that McDonald's has masterfully adapted its business in the US and globally over the years. From marketing strategies to storefronts to menu and mascots, McDonald's has skillfully pivoted to match modern trends and consider consumer needs, wants, and desires in every era. And things don't appear to be changing any time soon -- 2024 will bring with it plenty of advances to the restaurant known for its Big Mac, Egg McMuffins, and Happy Meals. They are the #1 fast-food chain globally for good reason! 

And, of course, you can count on great networking, terrific food and drink, and a great evening. 

AGENDA

5:00pm  Doors Open/Registration

5:30pm  Fireside Chat Begins

6:15pm  Q&A with Audience

6:30pm  Networking 

8:00pm  Event Close


SPEAKER


MICHELLE GANSLE

Chief Data & Analytics Officer

McDonald's

Michelle is a Global Insights, Analytics & Data Science professional, specializing in Insights, strategy, innovation and analytics with 30 years of experience in Marketing, Insights and Analytics. Her superhero powers include: connecting dots, resources and people to imagine and activate a better future for the communities she serves – both personally and professionally.

Michelle has worked for and with several global Fortune 500 Companies including Dell Computers, Clorox, Nestle, Mars and McDonald’s.  Her Professional highlights include: 2020 Quirks Market Researcher of the Year award, reimagining the future of insights, developing best in class foresight and front end innovation processes, managing vision and strategy to drive simultaneous consumer, customer and company growth, developing marketing plans and programs to drive sales, managing launches across multiple countries, developing creative strategy that delivers a strong ROI, and uncovering shopper insights that drives both retailer and category growth.


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