Latino consumers are not just a growing demographic—they’re a powerful force reshaping the future of grocery. As we head into 2026, brands and retailers that understand and authentically engage this audience will be best positioned to drive meaningful revenue growth.

In this webinar, Diana Leza Sheehan, founder of PDG Insights, will dive into exclusive insights from the US Diverse Consumer Pulse study to reveal what motivates Latino grocery shoppers, how their behaviors are evolving, and where the biggest opportunities lie. You’ll learn how to move from data to action with brand and retail strategies that resonate—and convert.

What you’ll gain:

Whether you're in marketing, merchandising, innovation, or retail operations, this session will help you turn cultural insight into competitive advantage.

Speaker

DIANA LEZA SHEEHAN

CEO

PDG Insights

Diana Leza Sheehan serves CEO and Principal Consultant for PDG Insights. She founded her company to help emerging brands and independent retailers unleash the power of their existing data and discover budget-friendly avenues for customized consumer insights. This enables them to weave more compelling sales narratives and make strategic marketing decisions that truly hit the mark. Drawing from an extensive career spanning nearly 25 years, Diana boasts a unique perspective gained from roles across the spectrum: field sales, consumer and shopper insights, category strategy, and retail insights. To delve into her approach of making insights accessible to all, visit her website and explore her vision.

This webinar is in collaboration with: