We're living through an unprecedented time. Coronavirus related news is constantly evolving, and while we're all facing very real fears, as an industry, we're tasked with a critical goal – we feed the world. From foodservice operators to retailers, the manufacturers to suppliers, and even those of us who are a part of this community operating as a support pillar, one thing is sure, this is a critical hour where our industry needs to band together for support.
With sweeping closures and shifts in consumer behavior, operators and manufacturers are forced to pivot to navigate uncertain times. In our latest Restaurant Traffic Briefing (April 6, 2020), we dug into consumer behaviors to understand the challenges facing operators:
- Dinner pushes lunch out of the way to become the most popular daypart
- Only around half (51%) of surveyed consumers feel that it's safe to go to restaurants to get food
- Though consumers want to support independents, nearly 70% rely on chains
- 35% of consumers are going to restaurants, but 40% didn't even consider purchasing food from a restaurant
Knowledge and information is more important than ever. Datassential has committed to dedicating time and resources to provide businesses with the tools to navigate these trying times. We're adapting our approach to make our industry insights available to everyone. In addition to our existing library of information, we are updating and sharing episodic reports, hosting a weekly webinar diving into data, and helping generate insights that business can use to pivot, restaurant traffic briefings, industry expert interviews, and more on a near-daily basis. You can find all of this information at www.datassential.com/coronavirus.
We're not alone, Chicagoland Food & Beverage Network is a leader and exceptional partner in demonstrating excellent stewardship by supporting organizations during this time with an extensive library of information and resources. We are proud to support this effort.
As always, Datassential is proud to be a member of and partner to Chicagoland Food & Beverage Network. We're here to support you so that we can get through this together. Call us, write us, or send us a DM – we'll do our best to help.
Stay Healthy,
Kelly Fechner